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Campaign Objective

The Macromedia campaign objective was to gather signups for their various Spring seminars and events including The Macromedia User Conference, Formula For Efficiency, Built For Speed: UltraDev.

Targeted Audience

Macromedia is trying to reach various titles including: Web application developers and programmers, Web designers, creative directors, art directors, Database administrators, programmers, Web publishers, dynamic publishers, Business unit managers, Webmasters, and IT managers.

Newsletters Utilized

We used various newsletters to achieve Macromedia's objective. Among them are WebProNews, DevNewz, WebsiteNotes, DesignNewz, FlashNewz and eCommNewz.

Results

Though Macromedia will not divulge raw data or specific results, this campaign was far and away the best email campaign that they have ever initiated for their seminars and events. They saw "response rates as high as 25%". The Director of Corporate Marketing said that iEntry is first on their list for email marketing of their various software and products.

Macromedia has begun a Fall Seminar/Events campaign with iEntry. This includes a WebProNews Special Edition starting on July 28th.

‹ view some of Macromedia's placements...