/ientry/case.studies/oracle/

Campaign Objective

The Platforms media plan will cover multiple Oracle initiatives. We are looking for any new and innovative rich media placements, such as the one seen on CNET.

Targeted Audience

The target for this campaign will focus primarily on IT management and the Developer community. This campaign will also include several placements that target wireless, intranets, and enterprise portal channels.

Newsletters Utilized

We used various newsletters to achieve Oracle's objective. Among them are WebProNews, DevNewz, WirelessProNews and NetworkNewz.

Results

Their agency has not released results of campaign, although in their planning for Q4 2001, they will be using the same newsletters and including addition ones as well.

‹ view some of Oracle's placements...