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WEBPRONEWS AUDIENCE DEMOGRAPHICS
66% male, 34% female
30% 18-29 years old
46% 30-49 years old
86% US readers, 14% from abroad
96% own, manage or operate a web site
79% college graduates
37% completed post graduate education
70% professional or managerial
63% own their own residence
72% have houshold income above $70,000
WEBPRONEWS READER ACTIVITIES
85% online everyday or more often
67% 3+ years' online experience
78% shopped online in the last 6 months
93% read WebProNews to stimulate new ideas
75% are looking for e-commerce tips and services
89% are looking for ways to increase website revenue
35% read WebProNews from home
82% read WebProNews from work
Source:
WebProNews Subscriber Survey (March-May, 2000)
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