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DEV
NEWZ AUDIENCE DEMOGRAPHICS:
• Male - ( 56%)
• Female - ( 44%)
AGE GROUP:
• 25-34 - ( 18%)
• 35-44 - ( 30%)
• 45-54 - ( 32%)
• Under 25 - ( 5%)
• 55-64 - ( 13%)
• Over 65 - ( 2%)
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COUNTRY:
• United States - ( 71%)
• Canada
( 8%)
• United Kingdom ( 4%)
• Australia
( 4%)
• Other ( 13%)
JOB FUNCTION:
• Executive Professionals and
Business Owners - (51%)
• Developer/ITProfessionals - (40%)
• Sales and Marketing Professionals - (6%)
• Other: (3%)
MAKE FINAL PURCHASING DECISIONS:
• Yes - ( 71%)
• No - ( 29%)
LEVEL OF EDUCATION:
• College Degree - ( 34%)
• Some College - ( 33%)
• Post Graduate Degree - (22%)
• High School or Less - ( 11%)
Source: 2002 Internal Stats
Some information is based on Audience Profile surverys
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