CLICKSTODAY AUDIENCE DEMOGRAPHICS:
Male - ( 48%)
Female - ( 52%)


AGE GROUP:
25-34 - ( 18%)
35-44 - ( 27%)
45-54 - ( 31%)
Under 25 - ( 8%)
55-64 - ( 12%)
Over 65 - ( 4%)

TIME SPENT ONLINE:
Over 4 Years - ( 31%)
1-3 Years - ( 33%)
Under 1 Year - ( 4%)

COUNTRY:
United States - ( 77%)
Canada ( 9%)
United Kingdom ( 2%)
Australia ( 4%)
Other ( 8%)

JOB FUNCTION:
Developer/ITProfessionals - (39%)
Executive Professionals and Business Owners - (37%)
Sales and Marketing Professionals - (18%)
Other - (5%)


COMPANY'S PRIMARY INDUSTRY:

Retail/Wholesale - ( 16%)
Manufacturing/Operations - ( 14%)
Medical/Healthcare - ( 12%)
Education - ( 10%)
Local/State/Federal Government - ( 10%)
Lodging/Food/Travel - ( 6%)
Finance - ( 5%)
Internet - ( 4%)
Computer - Hardware & Electronics - ( 4%)
Telecommunications - ( 4%)
Consulting - ( 4%)
Arts/Entertainment - ( 4%)
Computer - Software - ( 3%)
Publishing - ( 2%)
Other - ( 2%)

MAKE PURCHASING DECISIONS:
Yes - ( 61%)
No - ( 39%)

NUMBER OF EMPLOYEES IN COMPANY:
1-24 ( 38%)
25-49 ( 6%)
50-99 ( 6%)
100-199 ( 8%)
200-499 ( 9%)
500-1000 ( 8%)
Over 1000 ( 25%)

LEVEL OF EDUCATION:
Post Graduate Degree - ( 14%)
College Degree - ( 28%)
Some College - ( 39%)
High School or Less - ( 15%)

Source:
ClicksToday Subscriber Survey (April 2001)

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