CRMNEWZ DEMOGRAPHICS Male - (65%)
Female - (35%)

AGE GROUP:
25-34 - ( 29%)
35-44 - ( 38%)
45-54 - ( 17%)
Under 25 - ( 5%)
55-64 - ( 10%)
Over 65 - ( 1%)


COUNTRY:
United States - ( 71%)
Canada ( 6%)
United Kingdom ( 2%)
Australia ( 3%)
Other ( 18%)

JOB FUNCTION:
Sales and Marketing Professionals - ( 52%)
Executive Professionals and Business Owners - ( 37%)
Developer/ITProfessionals/Support - ( 10%)
Other - ( 1%)

COMPANY'S PRIMARY INDUSTRY:
Internet - ( 17%)
Manufacturing/Operations - ( 17%)
Computer - Software - ( 13%)
Retail/Wholesale - ( 11%)
Computer - Hardware & Electronics - ( 7%)
Consulting - ( 7%)
Finance - ( 7%)
Medical/Healthcare - ( 7%)
Local/State/Federal Government - ( 4%)
Telecommunications - ( 3%)
Arts/Entertainment - ( 2%)
Education - ( 2%)
Lodging/Food/Travel - ( 1%)
Publishing - ( 1%)
Other - ( 1%)

MAKE FINAL PURCHASING DECISIONS:
Yes - ( 73%)
No - ( 27%)

NUMBER OF EMPLOYEES IN COMPANY:
1-99: 14%
100-499: 31%
500-1,000: 28%
Over 1000: 27%

TIME INVOLVED WITH THE INTERNET:
Over 4 Years - ( 80%)
1-3 Years - ( 19%)
Under 1 Year - ( 1%)

LEVEL OF EDUCATION:
College Degree - ( 43%)
Some College - ( 30%)
Post Graduate Degree - ( 18%)
High School or Less - ( 9%)

Source:
CRMNewz Subscriber Survey (April 2001)

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