DAILYCOMIX AUDIENCE DEMOGRAPHICS:
Male - ( 67%)
Female - ( 33%)

AGE GROUP:
35-44 - ( 27%)
45-54 - ( 26%)
25-34 - ( 19%)
55-64 - ( 13%)
Under 25 - ( 12%)
Over 65 - ( 4%)

COUNTRY:
United States - ( 74%)
Canada ( 10%)
United Kingdom ( 4%)
Australia ( 4%)
Other ( 8%)

JOB FUNCTION:
Developer/ITProfessionals/Support - (48%)
Executive Professionals and Business Owners - (35%)
Sales and Marketing Professionals - (15%)
Other - (2%)

COMPANY'S PRIMARY INDUSTRY: 
Retail/Wholesale - ( 15%)
Manufacturing/Operations - ( 12%)
Consulting - ( 10%)
Education - ( 9%)
Internet - ( 8%)
Medical/Healthcare - ( 7%)
Computer - Software - ( 6%)
Local/State/Federal Government - ( 6%)
Finance - ( 5%)
Arts/Entertainment - ( 5%)
Lodging/Food/Travel - ( 5%)
Computer - Hardware & Electronics - ( 5%)
Telecommunications - ( 3%)
Publishing - ( 3%)
Other - ( 1%)

MAKE PURCHASING DECISIONS:
Yes - ( 65%)
No - ( 34%)

NUMBER OF EMPLOYEES IN COMPANY:
1-24 - ( 47%)
25-49 - ( 8%)
50-99 - ( 7%)
100-199 - ( 5%)
200-499 - ( 7%)
500-1000 - ( 6%)
Over 1000 - ( 19%)

TIME SPENT ON THE INTERNET:
Over 4 Years - ( 64%)
1-3 Years - ( 32%)
Under 1 Year - ( 4%)

LEVEL OF EDUCATION:
College Degree - ( 36%)
Some College - ( 35%)
High School or Less - ( 15%)
Post Graduate Degree - ( 14%)

Source:
DailyComix Subscriber Survey (April 2001)

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