eCOMMNEWZ  DEMOGRAPHICS
Male - ( 72%)
Female - ( 28%)

AGE GROUP:
25-34 - ( 23%)
35-44 - ( 30%)
45-54 - ( 28%)
Under 25 - ( 3%)
55-64 - ( 13%)
Over 65 - ( 3%)

COUNTRY:
United States - ( 65%)
Canada ( 5%)
United Kingdom ( 6%)
Australia ( 7%)
Other ( 13%)

TIME INVOLVED WITH INTERNET:
Over 4 Years - ( 67%)
1-3 Years - ( 24%)
Under 1 Year - ( 9%)

JOB FUNCTION:
Executive Professionals and Business Owners - ( 76%)
Sales and Marketing Professionals - ( 14%)
Developer/ITProfessionals/Support - ( 9%)
Other - ( 1%)
 
COMPANY'S PRIMARY INDUSTRY:
Consulting - ( 17%)
Internet - ( 14%)
Retail/Wholesale - ( 14%)
Arts/Entertainment - ( 10%)
Manufacturing/Operations - ( 8%)
Computer - Software - ( 7%)
Medical/Healthcare - ( 7%)
Finance - ( 5%)
Education - ( 5%)
Computer - Hardware & Electronics - ( 4%)
Publishing - ( 3%)
Lodging/Food/Travel - ( 3%)
Telecommunications - ( 1%)
Local/State/Federal Government - ( 1%)
Other - ( 1%)

MAKE FINAL PURCHASING DECISIONS:
Yes - ( 88%)
No - ( 12%)

NUMBER OF EMPLOYEES IN COMPANY:
1-24 - ( 69%)
25-49 - ( 5%)
50-99 - ( 6%)
100-199 - ( 7%)
200-499 - ( 4%)
500-1000 - ( 2%)
Over 1000 - ( 7%)
 
LEVEL OF EDUCATION:
College Degree - ( 38%)
Some College - ( 27%)
Post Graduate Degree - ( 26%)
High School or Less - ( 9%)

Source:
eCommNewz Subscriber Survey (April 2001)
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