FLASHNEWZ AUDIENCE DEMOGRAPHICS:
Male - ( 76%)
Female - ( 24%)

AGE GROUP:
25-34 - ( 26%)
35-44 - ( 26%)
45-54 - ( 26%)
Under 25 - ( 11%)
55-64 - ( 9%)
Over 65 - ( 1%)

COUNTRY:
United States - ( 60%)
Canada ( 8%)
United Kingdom ( 7%)
Australia ( 3%)
Netherlands ( 2%)
India ( 2%)
Other ( 20%)

JOB FUNCTION:
Developer/ITProfessionals/Support - (63%)
Executive Professionals and Business Owners - (27%)
Sales and Marketing Professionals - (9%)
Other - (1%)

COMPANY'S PRIMARY INDUSTRY: 
Internet - ( 23%)
Retail/Wholesale - ( 9%)
Computer - Software - ( 8%)
Consulting - ( 8%)
Arts/Entertainment - ( 8%)
Manufacturing/Operations - ( 8%)
Education - ( 8%)
Publishing - ( 5%)
Computer - Hardware & Electronics - ( 5%)
Finance - ( 4%)
Medical/Healthcare - ( 4%)
Local/State/Federal Government - ( 4%)
Telecommunications - ( 3%)
Lodging/Food/Travel - ( 2%)
Other - ( 1%)

MAKE PURCHASING DECISIONS:
Yes - ( 76%)
No - ( 24%)

NUMBER OF EMPLOYEES IN COMPANY:
1-24 - ( 62%)
25-49 - ( 6%)
50-99 - ( 6%)
100-199 - ( 6%)
200-499 - ( 4%)
500-1000 - ( 4%)
Over 1000 - ( 12%)

Source:
FlashNewz Subscriber Survey (April 2001)
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