PROMOTENEWZ AUDIENCE
DEMOGRAPHICS:
Male - ( 52%)
Female - ( 47%)
AGE GROUP:
25-34 - ( 17%)
35-44 - ( 27%)
45-54 - ( 29%)
Under 25 - ( 9%)
55-64 - ( 14%)
Over 65 - ( 5%)
TIME SPENT ONLINE:
Over 4 Years - ( 50%)
1-3 Years - ( 41%)
Under 1 Year - ( 9%)
COUNTRY:
United States - ( 72%)
Canada ( 7%)
United Kingdom ( 5%)
Australia ( 3%)
India ( 2%)
Mexico ( 1%)
New Zealand ( 1%)
South Africa ( 1%)
Germany ( 1%)
Italy ( 1%)
China ( 1%)
Other ( 5%)
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JOB
FUNCTION: (97%
are involved in website promotion decisions)
Executives and Business Owners - (44%)
Developer/ITProfessionals - (29%)
Sales and Marketing Professionals - (26%)
Other - (1%)
COMPANY'S PRIMARY INDUSTRY:
(PromoteNewz subscribers are involved in eBusinesses across the
Spectrum)
Internet - ( 12%)
Retail/Wholesale - ( 10%)
Consulting - ( 9%)
Manufacturing/Operations - ( 9%)
Education - ( 9%)
Medical/Healthcare - ( 8%)
Computer - Software - ( 7%)
Arts/Entertainment - ( 6%)
Local/State/Federal Government - ( 6%)
Computer - Hardware & Electronics - ( 5%)
Finance - ( 5%)
Lodging/Food/Travel - ( 5%)
Publishing - ( 4%)
Telecommunications - ( 3%)
Other - ( 2%)
MAKE PURCHASING DECISIONS:
Yes - ( 77%)
No - ( 23%)
NUMBER OF EMPLOYEES IN
COMPANY:
1-24 ( 57%)
25-49 ( 7%)
50-99 ( 5%)
100-199 ( 5%)
200-499 ( 5%)
500-1000 ( 5%)
Over 1000 ( 16%)
LEVEL OF EDUCATION:
(80% of PromoteNews Subscribers Went To College!)
Post Graduate Degree - ( 15%)
College Degree - ( 30%)
Some College - ( 35%)
High School or Less - ( 19%)
Source:
PromoteNewz Subscriber Survey (April 2001)
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