SmallBusinessNewz - Reader Demographics

SMALLBUSINESSNEWZ AUDIENCE DEMOGRAPHICS:
Male - ( 68%)
Female - ( 32%)

AGE GROUP:
25-34 - ( 18%)
35-44 - ( 31%)
45-54 - ( 32%)
Under 25 - ( 5%)
55-64 - ( 12%)
Over 65 - ( 3%)

TIME SPENT ONLINE:
Over 4 Years - ( 72%)
1-3 Years - ( 25%)
Under 1 Year - ( 4%)

COUNTRY:
United States - ( 78%)
Canada ( 8%)
United Kingdom ( 6%)
Australia ( 4%)
Other ( 4%)

JOB FUNCTION:
Small Business Owners - ( 80%)
Developer/ITProfessionals/Support - (11%)
Sales and Marketing Professionals - ( 8%)
Other - ( 1%)

COMPANY'S PRIMARY INDUSTRY:
Internet - ( 16%)
Retail/Wholesale - ( 14%)
Manufacturing/Operations - ( 13%)
Consulting - ( 12%)
Computer - Software - ( 9%)
Arts/Entertainment - ( 6%)
Computer - Hardware & Electronics - ( 5%)
Finance - ( 5%)
Lodging/Food/Travel - ( 5%)
Medical/Healthcare - ( 5%)
Telecommunications - ( 3%)
Publishing - ( 3%)
Education - ( 2%)
Local/State/Federal Government - ( 1%)
Other - ( 1%)

MAKE PURCHASING DECISIONS:
Yes - ( 89%)
No - ( 11%)

NUMBER OF EMPLOYEES IN COMPANY:
1-24 ( 70%)
25-49 ( 12%)
50-99 ( 5%)
100-199 ( 4%)
200-499 ( 3%)
500-1000 ( 4%)
Over 1000 ( 4%)

LEVEL OF EDUCATION:
Post Graduate Degree - ( 25%)
College Degree - ( 34%)
Some College - ( 30%)
High School or Less - ( 11%)