SOHODAY AUDIENCE DEMOGRAPHICS:

Male - ( 86%)
Female - ( 14%)

AGE GROUP:
25-34 - ( 24%)
35-44 - ( 9%)
45-54 - ( 19%)
Under 25 - ( 2%)
55-64 - ( 11%)
Over 65 - ( 1%)

COUNTRY:
United States - ( 77%)
Canada ( 8%)
United Kingdom ( 7%)
Australia ( 3%)
Other ( 5%)

JOB FUNCTION:
Executive Professionals and Business Owners - (85%)
Developer/ITProfessionals/Support - (7%)
Sales and Marketing Professionals - (5%)
Other - (3%)

COMPANY'S PRIMARY INDUSTRY:
Internet - ( 24%)
Manufacturing/Operations - ( 14%)
Retail/Wholesale - ( 14%)
Consulting - ( 13%)
Computer - Software - ( 10%)
Medical/Healthcare - ( 8%)
Telecommunications - ( 5%)
Computer - Hardware & Electronics - ( 3%) 
Publishing - ( 2%) 
Finance - ( 2%) 
Arts/Entertainment - ( 1%)
Education - ( 1%)
Lodging/Food/Travel - ( 1%)
Local/State/Federal Government - ( 1%)
Other - ( 1%)

MAKE FINAL PURCHASING DECISIONS:
Yes - ( 71%)
No - ( 29%)

NUMBER OF EMPLOYEES:
1-24 ( 62%)
25-49 ( 11%)
50-99 ( 7%)
100-199 ( 6%)
200-499 ( 5%)
500-1000 ( 5%)
Over 1000 ( 5%)

TIME INVOLVED WITH THE INTERNET:
Over 4 Years - ( 67%)
1-3 Years - ( 29%)
Under 1 Year - ( 4%)

LEVEL OF EDUCATION:
College Degree - ( 50%)
Some College - ( 30%)
Post Graduate Degree - ( 15%)
High School or Less - ( 5%)

Source:
SOHODay Subscriber Survey (April 2001)
©2001 iEntry Inc. All Rights Reserved Privacy Policy