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Case Studies
Are you thinking about advertising in an iEntry Newsletter?
Click below to see what we've done for other companies, and what
we can do for you.
Case Studies - Macromedia
Campaign Objective
The Macromedia campaign objective was to gather signups for their
various Spring seminars and events including The Macromedia User Conference,
Formula For Efficiency, Built For Speed: UltraDev.
Targeted Audience
Macromedia is trying to reach various titles including: Web application
developers and programmers, Web designers, creative directors, art
directors, Database administrators, programmers, Web publishers, dynamic
publishers, Business unit managers, Webmasters, and IT managers.
Newsletters Utilized
We used various newsletters to achieve Macromedia's objective. Among
them are WebProNews, DevNewz, WebsiteNotes, DesignNewz, FlashNewz
and eCommNewz.
Results
Though Macromedia will not divulge raw data or specific results, this
campaign was far and away the best email campaign that they have ever
initiated for their seminars and events. They saw "response rates
as high as 25%". The Director of Corporate Marketing said that
iEntry is first on their list for email marketing of their various
software and products.
Macromedia has begun a Fall Seminar/Events campaign with iEntry. This
includes a WebProNews Special Edition starting on July 28th.
Case Studies - ProSavvy
Campaign Objective
To obtain clients and build their in-house database. A secondary
objective was to obtain more consulting but that was not a priority.
Targeted Audience
C-Level Executives in Fortune 500 companies.
Newsletters Utilized
We used various newsletters to achieve ProSavvy's objective. Among
them are WebProNews, ClicksToday, eCommNewz, AdvertisingDay, ActivePro,
InsideOffice, and SmallBusinessNewz.
Results
They have increased their client base by 2,500 over a 3 month period.
This was a direct result of their campaigns with us.
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