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Google Prepares For Christmas With Array Of Easter Eggs | WebProNews

Google Prepares For Christmas With Array Of Easter Eggs

Look for Santa Pegman, Santa trackers, personalized calls

Unless you live somewhere east of New York, there’s still at least several hours left before December 23rd comes to an end.  But Google is eager to help everyone with kids get Christmas Eve off to a good start, and so the company’s put together lists of all the Santa-related treats its engineers have concocted or come across this year.

First, we’ll mention the Google Doodle you can already see.  Then there’s the option to send someone a personalized call from Santa, which our own Mike Sachoff covered earlier this month.  Just remember to come up with an explanation why Santa won’t hold an honest back-and-forth dialogue.

Next, in an email to WebProNews, a Google representative noted, "Starting tomorrow on Christmas Eve and visible throughout Christmas Day, the Street View feature in Google Maps will celebrate the holidays with a special Santa Pegman."

Then here’s another interesting idea: "Visit www.noradsanta.org to see Santa on Google Maps and in 3D on Google Earth.  You’ll also be able to watch 28 city-specific videos of Santa as he passes through various places on both www.noradsanta.org and www.youtube.com/noradtrackssanta."

Finally, if you really feel like verging on information overload, there’s a NORAD/Santa Facebook page and a Twitter account, and Google’s thought of a real-time search query users can run to keep track of all the updates.

Here’s wishing everybody a safe and happy Christmas Eve and Day.

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About Doug Caverly
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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Case Studies

Are you thinking about advertising in an iEntry Newsletter? Click below to see what we've done for other companies, and what we can do for you.


Case Studies - Macromedia



Campaign Objective
The Macromedia campaign objective was to gather signups for their various Spring seminars and events including The Macromedia User Conference, Formula For Efficiency, Built For Speed: UltraDev.

Targeted Audience
Macromedia is trying to reach various titles including: Web application developers and programmers, Web designers, creative directors, art directors, Database administrators, programmers, Web publishers, dynamic publishers, Business unit managers, Webmasters, and IT managers.

Newsletters Utilized
We used various newsletters to achieve Macromedia's objective. Among them are WebProNews, DevNewz, WebsiteNotes, DesignNewz, FlashNewz and eCommNewz.

Results
Though Macromedia will not divulge raw data or specific results, this campaign was far and away the best email campaign that they have ever initiated for their seminars and events. They saw "response rates as high as 25%". The Director of Corporate Marketing said that iEntry is first on their list for email marketing of their various software and products.

Macromedia has begun a Fall Seminar/Events campaign with iEntry. This includes a WebProNews Special Edition starting on July 28th.

         


Case Studies - ProSavvy




Campaign Objective
To obtain clients and build their in-house database. A secondary objective was to obtain more consulting but that was not a priority.

Targeted Audience
C-Level Executives in Fortune 500 companies.

Newsletters Utilized
We used various newsletters to achieve ProSavvy's objective. Among them are WebProNews, ClicksToday, eCommNewz, AdvertisingDay, ActivePro, InsideOffice, and SmallBusinessNewz.

Results
They have increased their client base by 2,500 over a 3 month period. This was a direct result of their campaigns with us.

        

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