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Conscious Consistency
By Jamie Kiley
If you take
a look at the marketing materials of most Fortune 500 companies, you'll notice
that they all have one thing in common: within each one, all of the company's
marketing materials are similar in their appearance.
There are elements of consistency that carry over between the company's brochures,
business cards, letterhead, and website. The logo is the same on each, the tagline
is the same, many of the fonts are the same, the colors are often the same, and
the general image in each piece is consistent with the rest. They have a carefully
established visual identity.
What these companies have done is employ the principle of repetition. They
repeat certain elements in all the materials they put out. In this way, they are
able to present a unified, cohesive image to the public.
The principle of repetition can be applied within your website as well. It's
a powerful tool that strengthens your pages' organization and helps your company
establish a strong identity.
The principle of repetition goes like this:
Repeat some elements of your design within each page, as well as throughout the
entire site.
Repetition can be defined as conscious consistency. It goes further than having
the same header on each page, or the same links in your menu, although those are
important. It's tying your site's visual appearance together in a deeper sense
by using some threads that run through the entire site. It doesn't happen by accident;
you must be purposeful.
Here are some items you can repeat:
Click
here for more
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Traffic Analysis - Turning
Traffic Into Sales
By Jim Novo
Here’s our second installment from expert Jim Novo.
If you have any questions about traffic analysis, either prompted by this article
or your own experiences, send them here: Traffic
Analysis
Question:
About 5 months ago I started on a quest to make the best site possible, with the
best content for the users that I wanted there. My URL is https://www.skateservice.com.
Now that I'm actually getting traffic, I can't turn it into sales. I am an affiliate
of the #2 online skateboard shop, but I'm not seeing any turn around from it.
I place banner ads, and feature ads on my site, but no one seems to be buying
anything. The whole purpose of the site is to make it an E-Zine type, with the
option to buy products that I know the customer is in the market for. Any ideas
or thoughts would really help me out here.
Jim's answer:
Well, there's a lot of questions underlying this one; there really isn't enough
information provided to give you a direct answer. So I'll give you a general answer:
1. Content / Commerce Mix- Content sites tend to attract people who are interested
in content, and may not be interested in buying anything. It is difficult to do
both well at the same time, which is why many content sites sell ads, not merchandise.
This happens offline too; it is very hard to be entertaining and sell things at
the same time.
Click
here to read more
Is Someone Stealing Your Source
Code?
By Michael Southon
That's a question that worries many people on the Internet. And some people
go to great lengths to hide their source code.
There are several reasons you might want to conceal the source code of your
web pages:
1) if you have web pages that rank highly in the search engines, you
don't want people to see your meta tags
2) you don't want people copying your web page design or java scripts
3) you want to protect your website from email harvesters and other spam
utilities
But can you hide your source code?
Click
here to read more
Site Review - Solstice
Technologies, Inc.
In case you missed the last issue, DevWebPro is doing a brand new peer
review! The site is called Solstice Technologies, Inc. (https://www.solstice-inc.com/).
Visit the site, jot down your thoughts, and send them in to jackie@devwebpro.com.
I'll showcase the best of them in an upcoming issue of DevWebPro and give your
Web site a little plug, too (please include your URL!). The top reviews will get
a special mention.
If you tried to visit the site but the Java applet crashed your browser, give
it another try. They're working on it...
Get those reviews in by May 14th. That's the week I'll publish the results.
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