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Management Team

Learn about the dedicated management team behind iEntry's newsletters and advertising services. The success of iEntry, as shown by its 50 million / month newsletter distribution, is in large part due to the hard work, experience and initiative of these individuals.

Rich Ord Richard Ord, CEO
Rich brings a background of internet entrepreneurial and management experience to the online newsletter and internet advertising industry. His unique vision of the internet industry has propelled iEntry to become a leader in the newsletter Marketing Industry. Rich was at the forefront of the newsletter industry, when he created one of the first HTML newsletters for his website, at the request of Netscape, Inc. in 1996. NewsLinx is recognized as the Internet's first newsletter service and has been written about in the WallStreet Journal, PC Magazine, USA Today and more. Rich later sold NewsLinx and became's Director of E-mail Operations. In that role, he developed their newsletter division from 26 newsletters to over 170 newsletters in only 18 months. Rich believes in rapid growth through innovation governed by prudent business practices.

Roger Kehrt Roger L. Kehrt, CFO
Mr. Kehrt graduated from Georgetown College, in 1968 with a major in accounting and from the University of Kentucky, in 1979 with an MBA. For the past fifteen years, he has owned and operated the firm of Roger L. Kerht, Certified Public Accountants. His long-standing practice has focused on serving start-up companies. Roger handles iEntry's financial matters and has established its accounting control systems.

Susan Coppersmith Susan Coppersmith, Director of Sales
Susan brings to iEntry significant experience in the areas of internet sales and sales management. She leads the formulation of iEntry's successful ad sales strategy. Susan has been pivotal in building iEntry's sales team who is now one of the largest newsletter-focused ad sales teams on the internet.

Mike McDonald Michael McDonald, Director of Operations
Michael has a B.A. from the University of Kentucky, where he studied English and Education. He joined the iEntry newsletter and advertising services team in March 2000 and has been instrumental in the creation and implementation of production methodology and corporate strategy. As managing editor, Michael also brings a unique blend of technical savvy and market insight to the the production of iEntry publications.
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